GoodNites (Formerly Pull-Ups Goodnites) (Known as DryNites in the UK and some other countries) are diapers designed for managing nocturnal enuresis. GoodNites is the leading brand offering absorbent products to help manage bedwetting.
The product was historically marketed to parents of children 10 years of age and younger, and 85 pounds and smaller; in recent years, the target audience has been expanded upward to teenagers and even young adults who may still wet the bed. Overseas, DryNites are expressly targeted toward persons 4 to 15 years of age. GoodNites are designed to be worn to bed in order to prevent wetting of the sheets and bedclothes in case of an accident. They are pull-up style rather than tape-up to make it easier for children suffering from nocturnal enuresis to change their protective undergarment on their own. Once wet, the sides of the protective undergarment can be torn apart to be changed. According to the website, there is no reason GoodNites can't be worn during the day by children and teenagers who experience daytime wettings as well; it is marketed as a bedwetting product mainly because that form of urinary incontinence is most common among children.
As of 2004, GoodNites feature both cosmetic and functional gender-specific distinctions. GoodNites has gender-specific, cosmetic designs in order to be appealing and comforting to bedwetters and to help increase their self-confidence. The current release features two different prints per package. In terms of functional differences, GoodNites for girls are most absorbent in the middle, while GoodNites for boys are most absorbent in the front.
GoodNites serves as the middle level of incontinence products in Kimberly-Clark's line, with Huggies diapers and Pull-Ups training pants for babies and toddlers, and Depend undergarments for older adults.
Video GoodNites
Product History
Early Designs
Prior to 2004, GoodNites were unisex, plain white diapers with only a faux tag printed at the back.
The original GoodNites were released in 1994. They were slightly larger, longer, bulkier, and more absorbent than later models. They came in two sizes: Medium (45-65 lbs) and Large (65-85 lbs). In 1999, they introduced a new size, XL (85 lbs-125 lbs and up). The thickness has since been reduced to prevent the diapers from creating an obvious bulge under the wearer's pyjamas.
Big Changes
In 2001, a "Cloth-Like Cover" replaced the previous plastic cover, but the overall design of the diapers remained the same. In 2003, the physical size of the GoodNites shrank a bit. Later in that year, the "Trim-Fit" style debuted, leading to a drastic reduction in padding thickness and the overall size of the diapers. In spring of 2004, gender-specific GoodNites appeared with customized absorbency zones for boys and girls. Medium GoodNites became Small-Medium and were designed to fit kids 38-65 pounds. Large and Extra Large GoodNites were combined into one size that fit kids 60-125+ pounds. In 2006, GoodNites underwent a revamp so that Kimberly-Clark could try to shed what it felt was a perceived image that their products were simply diapers for teenagers. In 2009, Kimberly-Clark once again revamped the GoodNites product line. New packaging featuring children's faces was advertised on the GoodNites website and released in April of that year. They have since been marketed as 'bedtime pants'. The small/medium size is the equivalent of size 4-8 underwear. The L/XL size is equivalent to size 9-14 underwear.
In 2017, a new XS size was created for both boys and girls. It fits clothing sizes 3-5 and is meant for children weighing 28-45 lbs.
Maps GoodNites
Effectiveness
In a study published in the Bulletin of Pediatric Health, GoodNites and similar bedwetter-diapers were analyzed for effectiveness in relieving "social anxiety" related to bedwetting for boys ages 7 to 13. Nearly five-hundred boys who wore pajama-protecting underpants on a nightly-basis were compared to a control group experiencing the same problem but did not wear diapers to bed. The study found, predictably, that nearly all of the children were fearful of being discovered to be diaper-wearers by their peers, while forty-eight percent of the 7-to-10-year-olds and eighty-one percent of the 11-to-13-year-olds described Goodnites in particular being "a little" or "very babyish." Despite these statistics, sixty percent said they would not go to bed without them. Asked about what they feared upon "discovery," the top worries were verbal teasing (89%) and loss of friends (61%) followed closely by physical bullying (gaining bullies, being beaten up by a peer, given wedgies, swirlies, or other kinds of playground bullying) 57%, and being compared to a baby (51%). Actual incidences of bullying due to bedwetting were found to be higher among the diaper-wearers than in the control, leading the study's author to conclude that the GoodNites and similar products did successfully add to the wearers' confidence, so that they engaged more in what was dubbed for the purposes of the study "risky behavior" (e.g. going to sleepovers, participation in camping trips); 17% of the experimental group reported bullying, while only 11% of the control reported bullying.
Discontinued Products
Boxers & Sleep Shorts
GoodNites Boxers (for boys) and Sleep Shorts (for girls) were a product manufactured by Kimberly-Clark from 2007-2009, and distributed from 2007-2010; as their name implies, they were designed to look and feel like boxers or shorts. They were blue for boys and pink for girls. The outer covering was cloth-like to look like a boxer-short, but the inside was a white plastic diaper. The short cover could be easily lifted by the wearer much like a skirt, revealing a diaper that looks similar to a regular GoodNites diaper but without the cloth-like lining or graphics.
As of 2011, Kimberly-Clark makes no reference to this product line on the official GoodNites website. Major retailers list the product as discontinued.
GoodNites Bed Mats
GoodNites released GoodNites Bed Mats in April 2012. These can be used to supplement protection of GoodNites diapers in the event of a leak. Also, they can be used to protect the mattress of children and teenagers who may only have a couple of bedwetting accidents per month rather than nightly. GoodNites Bed Mats feature adhesive to allow for them to stick to the bed if a child or teenager wets it during the night.
Competition
When they were first released, GoodNites were an alternative to waterproof mattress pads and more expensive disposable youth diapers intended for the disabled; as a result, they lacked any direct competition. By the beginning of the last decade, GoodNites' primary competition consisted of store brand disposable diapers. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to GoodNites. Luvs Sleepdrys were discontinued in 2004, and store brands once again became the primary form of direct competition to GoodNites for the next four years. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to GoodNites. Currently, GoodNites' competition comes from both Pampers Underjams and store brand disposable diapers.
See also
- Bed wetting
- Kimberly-Clark
References
External links
- The GoodNites official product website
Source of article : Wikipedia
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